Lura Hobbs


Lura Hobbs is an author and speaker with a passion for helping women reach their full potential while balancing life and work. Through her own struggles to balance it all and keep her identity based on things eternal, Lura openly talks about overcoming fears and obstacles to live a life of faith. When asked to summarize her philosophy in six words, it’s “Life is about choices, choose wisely.”

In her career, Lura represents the next generation of branding and marketing thought leaders. From economics, digital marketing, innovation, new product development, and agency management, Lura has a wide-variety of marketing expertise. She has a strong track record of growing established businesses as well as launching new startups and products. Lura is a change agent and problem solver that brings best practices from multiple industries to improve business performance. Her proven track record of developing key relationships that lead to lasting business results is evident in her award-winning work for global and national brands such as Pizza Hut, Frito Lay, AT&T, and McDonald’s.

Lura is an accomplished national presenter and panelist, adept at targeting messages to C-level executives and broad-based marketing teams.

Outside of work, Lura is a dedicated wife and mom to two daughters.

She earned a Bachelor of Science in management from Purdue University and MBA from the Kenan-Flagler Business School at the University of North Carolina Chapel Hill. She is currently President of an integrated marketing communications agency based in Dallas, TX. Connect with Lura at